Being in the year 2020 just think about daily life without the internet. Seems very odd and difficult, doesn’t it?
Most of the entity whether that be a living being or non-living, have a digital presence of their own and its increasing as days pass by. Due to easy access to the internet and several other technologies, the number of users in the virtual world has been increasing continuously. This scenario has given birth to a new platform filled with opportunities for growth and business i.e. Digital Marketing.
What exactly is digital marketing?
In simple terms, digital marketing refers to the activities carried out in order to connect with the audience using several available digital channels like social media (Facebook, Twitter, Instagram, etc.) email, websites. The activities that are done depends on the goal of the marketer. The goal can in order to maximize the sale, strengthen the brand, simply reaching out to the audience, etc.
Types of digital marketing
As discussed above, digital marketing encompasses various several activities or methods. We will be talking about it here as follows:
1. Search engine optimization (SEO)
SEO is one of the popular aspects of digital marketing. It is the process of optimizing the website so that it can rank higher in the search engine result and deliver more traffic to your websites. Generally, there are three types of SEO.
a. On-page SEO
Here the priorities are given to the contents that are on the page. Elements like keywords research, Meta- description, headings, image optimization, etc.
b. Off-page SEO
In this case, the focus is given to increasing the page rank through link building, improving domain authority. Basically it involves activities that are done outside of your website which affects the ranking.
c. Technical SEO
Technical SEO is related to the backend of the website. Generally deals with the code of the website. It has no relation to the content or promotion of the website.
2. Social Media Marketing
Social media marketing means the marketing activities carried out using various social media channels like Facebook, Instagram, Twitter, Youtube, Pinterest, etc. in order to promote the content, driving traffic, creating brand awareness, etc. Audio, video, text, image, and other content formats.
3. Pay Per Click (PPC)
PPC is the method of marketing where the traffic is driven to the website by paying the ad publisher every time some users clicked your ad. Google ads can be taken as the best example of PPC. You can pay for your website to be showcased at the top of Google search result pages.
4. Email Marketing
Email marketing is where the company runs an e-mail campaign with the goal of reaching out to as many people possible through mails for Informing them about the latest information, Discounts, Maintaining an existing relationship, Product promotion, etc.
5. Content marketing
There is a popular saying “Content is King”. The statement is very true and applicable in digital marketing. Content is the core that drives traffic to your website. Google also ranks content as one of the main elements for the better ranking of the website.
Importance of Digital Marketing in Nepal
Digital marketing has several importance in Nepal and we are discussing some of it:
a. Targeting the market
One of the main advantages of marketing through digital platforms is that we can easily target our customer cluster. We can even reach out to large number of customers easily in comparison to traditional marketing. The number of users of social media is increasing day by day which is a good sign for marketing through digital channels.
b. Gain a competitive edge
In a country like Nepal, it is quite difficult for small businesses to gain an advantage against big business houses. That’s where digital marketing comes in; it has helped many of the small scale business to gain fame and to be heard throughout the country. Some small business, restaurants has become a household name after getting popular in social media.
In comparison with traditional marketing, digital marketing is far more economical as it enables us to earn 2x, 3x or even more revenue with the same budget that we use in traditional marketing.
This happens because we are able to target our service to specific customers with ease and generate traffic.
Digital marketing is data-driven. We can track the progress that we are making and make changes according to it. We can know about the times that our ad was clicked, views, engagements, shares and measure its effectiveness.
Other several importances can be:
– Reaching more people
– Generate leads
– Easy communication
– Suitable for all business
– Competitor analysis
– Brand strengthening
Scope of Digital Marketing in Nepal
We all know Nepal is a developing country and in a situation like this, every sector is in a growing phase. New startups are being formed or the existing ones are trying to expand their territory.
Along with this, there has been significant development of technologies and are getting cheaper too. There has been easy accessibility of the gadgets, internet services for the regular people. The number of people using various digital platforms has risen up significantly in comparison to the past years.
Due to factors like these, the market of digital marketing has been rising and industries whether that be of a small scale, medium scale, or large scale all have been reaching out to their customers and prospects using the digital platform. Digital marketing has started to become a necessity rather than just a trend or medium to reach out to people. Judging by the current growth of the market we can be assured that the scope and the potential of digital marketing in Nepal are very good.
Digital Marketing Career in Nepal
As we have discussed that the market for digital marketing has been improving at a very fast pace, the manpower for optimum utilization will obviously be needed. Every company wants to maintain a good digital presence and it has become a necessity for most of the organizations. And for that a capable digital marketing strategist is in demand in the job market.
Not Just bin Nepal , the career scope in digital marketing is very good in all over the world.
Here is a data showing the growth of digital making job in the market. This shows that the career in digital marketing will be very good. This is just one of the data showcasing the job demand; there are other several researched data which shows the good career scope in digital marketing.
So, it is safe to say that the growth of digital marketing Nepal inevitable and will prosper influencing all most all of the sectors taking them to next level. It will become a necessity in the market so it’s better if you start to learn things relating to it.
If you are interested and are planning to kick start your career in digital marketing sector in Nepal, then we Forward Academic Team Nepal have been providing digital marketing training. The training will be of one month period where you can get immense exposure regarding digital marketing. Please don’t hesitate to contact us if you are interested in the course.
By Aashish Uprety